Atapa™ is an advertising campaign simulation software for media planners and analysts in any product category.
It is the only software worldwide that permits rapid, accurate, cross-channel return on investment understanding and forecasting for paid communication and word of mouth.
By running what-if scenarios, optimise media spend based on a clear picture of which paid and unpaid media channels are more effective. Atapa™, through agent-based technology, can model the responses of millions of individual consumers over time to provide this picture.
