Justifying your media spend decisions is increasingly difficult as media channels continue to fragment and the word of mouth effect increases. Traditional media planning tools and analytics can't take the customer perspective to look across multiple channels and incorporate word of mouth.
Atapa™ can. It goes micro so you can have confidence in your macro view and get a better return on your media spend. You will know in detail what media channels are more effective, how to get the best return from their interacting effects, and how to leverage word of mouth in your campaigns.
Atapa™ is sold to Advertisers through Implementation Partner advertising agencies and consultancies. They calibrate the model, run the simulations, analyse the results and provide recommendations on future actions.
Licenses are sold by brand and territory on a monthly or annual basis. They are valid for up to 10 users.
Free 3 month evaluation licenses are available.
To find an Atapa™ Implementation Partner, or to find out more details, please email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . One of our representatives will then contact you.
