Atapa™ is a product of Faulkner Lab Pty Ltd., a privately held company headquartered in Fremantle, Australia that was established in June 2008. Atapa™ is the pre-eminent predictive media planning tool for Agencies and their advertising clients. It provides more control to Advertisers and their campaign planners by allowing them to accurately model their product's consumer and media landscape. Atapa™ opens the way for more cost-effective advertising campaigns.
Its management have over 20 years of experience in marketing communications and simulation technologies in Europe, Asia and Australia.
Milestones
● September 2011. Finalist WA Innovator of the Year Award
● February 2011. Release 2.4.0 with message half-life and new response curve functionality. Online support centre launch
● August 2010. Automatic calibration and diminishing returns functionality introduced for Atapa
● July 2010. Australian Federal Government Commercialisation Australia grant
● March 2010. Release 2.0 as Atapa™ with data visualisation functionality
● July 2009. First license sold
● May 2009. Launch as MediaKindle
● March 2009. Australian Federal Government Commercialising Emerging Technologies grant
● November 2008. Patent lodged on the underlying model of advertising effectiveness
